The future of healthcare in America is uncertain.  In fact, that may be the understatement of the year.

That’s why working with Blue Cross Blue Shield of Kansas City (Blue KC) has been such a rewarding challenge.

For the past 70-plus years, Blue KC has been taking care of health insurance needs right here in the metro.  And when you think about the past 70 years, you think back on a lot of highs and lows.  War and peace.  Boom and Bust.  Up and down.  Some companies don’t survive the roller coaster.  Blue KC has done more than survive.  They understand that weathering the storm means growing and changing, and it’s because of that know-how that they’ll weather this storm as well.

There’s one more thing we’ve learned from working with Blue KC.  No matter your situation in life, they truly can find a plan that’s right for you.  We’re certainly honored that they felt we were right for them.

Between the economic situation and the new health care legislation, it’s understandable that people are looking around for a plan that makes them feel comfortable.  Part of the challenge when putting together the ‘BuyBlueKC’ website was to be as clear as possible about what each plan offers in terms of both affordability and coverage.  With so many people out of work, it was also important to show how Blue KC offers alternatives to what most of us know as COBRA.

Sometimes getting your message out is as simple as taking something that might seem complicated and making it simple.  That was the challenge we faced and met in the first few weeks of working with Blue KC.